FICCI-Roots research study suggests 10-point roadmap to meet domestic tourism target

ETW Staff – New Delhi

Federation  of Indian Chambers of Commerce and Industry (FICCI)-Roots Research study on ‘Domestic Tourism in India’ released at ‘3rd Great Domestic Tourism Bazaar’, states that the target of 1450 million domestic tourist movements by 2016 could be achieved if the suggested 10-point package of measures is adopted in earnest.

The number of domestic tourist visits to states and Union Territories recorded a growth of 19.87 per cent from the year 2011 to 2012. The same growth percentage was recorded as 15.6 per cent from 2010 to 2011. In addition, the total number of domestic travellers to states Union Territories are 1036 million, 865 million and 748 million for the years 2012, 2011 and 2010, respectively.

The key suggestions of FICCI-Roots Research study are sharpening the focus on community involvement, safety and security, training and education, research and market segmentation, up selling, leveraging technology, increased marketing initiatives, policy reforms, infrastructure development and promotion of niche products.