ETW Staff– Mumbai
Cox & Kings, Ezeego1.com have come together to put a spin on adventure tourism in India. They have formed an alliance with G Adventures, adventure travel company that offers socially and environmentally sensitive travel.
Speaking on the association, Bruce Poon Tip, founder, G Adventures, said, “India is an exciting and dynamic market with huge potential for G Adventures. It’s experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is the perfect time to introduce it as a new way to see the world. Cox and Kings is such a well respected company and it’s an honour to partner with them. We’re looking forward to welcoming Indian travellers on our small group trips around the world.”
Adventure tourism is a relatively nascent concept in India, which is why it is largely unexplored. With this revolution, Cox & Kings, Ezeego1.com and G Adventures together are combining travel with a sense of responsibility. This is a wish come true for millions of young Indians, who wish to leave behind their inhibitions and explore the world, while doing something good for the environment and future generations. The objective is to preserve destinations that travellers love and enjoy, for future. The priority is bringing about a positive social change through travel.
According to Karan Anand, head-relationships, Cox & Kings, said, “We do not just sell holidays, we sell experiences that reinforce your love for travel. We saw an opportunity to whet India’s appetite for adventure and make them feel as passionately about travel and sustainability as we do. We could not have found a better partner than G Adventures to bring this revolution to India. They have done some spectacular work in the area of sustainable travel, which will only inspire us further.”
Travel styles range from YOLO Tours (You Only Live Once, so live fast, live free); Local Living Tours; Classic Tours; Active Tours (If your genes were made for walking); Marine Tours; Expedition Cruises; Family Tours; Comfort Tours; Private Group Tours.
As stated by Neelu Singh, COO, Ezeego1.com, said, “Innovation has become the buzzword today. We are at the helm of a digital euphoria wherein travellers are adventurous, responsible and tech savvy. This is a proud moment for us as we partner with G Adventures who has revolutionised the travel space while maintaining their vision for a sustainable future. We are excited to start a revolutionary travel experience for all our customers with all our combined strengths.”
To kick-start this venture, G Adventure, Cox & Kings and Ezeego1.com have come together and launched the ‘Grab Your Dream’ contest, which will give aspiring travellers a chance to win an adventure of a lifetime. The contest will be spread over four seasons with each season having 12 winners and they will get a chance to explore destinations across the world, on an all-expense paid trip.
