Choice Hotels has appointed Anne Engelking Smith as VP – brand strategy. Smith joins the company from AARP where she was responsible for overseeing the AARP brand in commercial marketing and driving membership growth including the organisation’s multicultural membership base. At Choice Hotels, she will oversee the brand strategies for nine of the company’s midscale, economy and extended stay brands: Comfort Inn, Comfort Suites, Sleep Inn, Quality Inn, Clarion, Econo Lodge, Rodeway Inn, Suburban and MainStay Suites.
