ETW Staff – Mumbai
Carlson Wagonlit Travel is piloting hotel booking on its mobile app, CWT To Go. Recent research by CWT suggests 54 per cent of travellers and 65 per cent of travel managers consider on-the-go mobile booking important, and this development continues CWT’s progress toward offering tools that improve the traveller booking experience.
CWT To Go users are able to search for, book and cancel hotel rooms, with search results plotted on a map. Results include the rates and properties included in the travel policy, so users can select from the most relevant content. In addition, CWT’s Traveller Services teams are able to retrieve bookings, meaning further support is available to travellers if needed. Booking a hotel is simple, as traveller details, such as name and credit card information, are pulled straight from CWT Portrait, CWT’s centralised, global profile management tool. A full roll out of this new functionality to all CWT To Go users is planned for the end of the year.
David Moran, executive vice president, global marketing and enterprise strategy, CWT, said, “Hotel booking for CWT To Go users is a significant addition to creating a seamless and supportive app. Travellers and travel managers alike have told us mobile booking is important to them, and this is a key step in our mission to become the managed travel app of choice.”
In addition, the new version of CWT To Go is integrated with CWT Portrait, CWT’s traveller profile tool. Travellers have the ability to view and, where available, update their CWT Portrait profiles straight from CWT To Go. The app also indicates the per centage of completed profile fields, reminding users to fill in the missing information. In the days since its launch, 17 per cent of those accessing their profile through CWT To Go made an update.
Another new feature which is updated is flight alerts, containing more specific information, which travellers and travel managers rated a critically important feature in CWT’s recent mobility study, Tap into mobile service: managed travel in the digital economy.
