British Airways customers on the move can now capture and share their own ideal personalised travel guides and more, with the launch of a new Perfect Day app for iPhones. It follows last year’s launch of the Perfect Day’s app on Facebook, which has enabled hundreds of British Airways customers to share how they would spend their Perfect Days in locations around the world flown to by the airline. The new easy to use iPhone app integrates and extends the existing Perfect Days service and means customers can now capture their experiences on the move using the unique format. This includes creating reviews or ‘travel snippets’ using uploaded pictures and a short description, which are tagged to their exact location on Google maps as a 24-hour recommendation. Each itinerary can be quickly saved, edited and shared as a complete Perfect Day with friends, or other travellers, on Facebook or the iPhone app, when they choose.
