Brand USA appoints Sartha Global Marketing as representative in India

ETW STAFF – New Delhi

Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, has appointed in-market representation firms in key markets – India, Australia, New Zealand, China, Hong Kong and Taiwan.

Sartha Global Marketing was named in-market representative firm for India. The New Delhi based organisation will work closely with in-market and US partners to augment the destination profile and educate stakeholders. Additionally, they will work aggressively to increase arrivals to the USA, encourage repeat visits and escalate visitor spending through marketing, promotional and public relations efforts.

“When we have fully established all international offices, Brand USA will have representation in the markets that generate 93 percent of inbound travel to the United States,” said Chris Thompson, president and CEO for Brand USA. “We look forward to working even more closely with the travel industry and media partners around the world to attract rapidly increasing numbers of international travelers to the US.”