ETW STAFF – Mumbai
AVIAREPS has been appointed as India representative by Visit Florida. With immediate effect, AVIAREPS will be responsible for carrying out all sales, marketing and public relations activities in India on behalf of the state’s official tourism marketing corporation.
AVIAREPS India will work closely with Visit Florida to strengthen Florida’s business relation with the Indian travel trade and enhance its awareness in India. The tourism marketing and public relations firm will conduct training seminars for the travel trade and organise familiarisation trips to Florida and function as the tourism board’s press office in India, helping to increase awareness and generate interest in one of the leading holiday destinations in the United States.
Tracy Vaughan, director, International Sales and Marketing said, “India is one of the top source markets for the US, we are happy to appoint AVIAREPS India to further develop this dynamic and growing market. With world-class theme parks, beautiful beaches, endless entertainment, culinary and shopping options, Florida has always been an attractive travel proposition for Indian families.” In 2011, Visit Florida welcomed an estimated 50,000 visitors from the India market, a 16 per cent increase over 2010.
