Air France restarts Facebook contest for aspiring designers
ETW Staff – Delhi
Post the success of the Facebook contest for aspiring designers held last year in July, Air France in partnership with Indian fashion designer Manish Arora, once again have launched the contest for the young and talented fashion designers to showcase their talent.
According to Yeshwant Pawar, general manager, South Asia, Air France-KLM, said, “We are extremely happy and delighted with the response we had received from our online contest with Arora for the aspiring designers. We are very glad to revive this contest once again for all the potential designers giving them a chance to witness and take home learning from the fashion industry’s biggest event. We also believe inspiring concepts like this will help us to build a deeper connect with the customers and also strengthen our social media engagement with them. The highlight this year is that apart from the final winner being selected on votes, Manish would also select another winner at his discretion who would be eligible for a two month internship with him in India.”
To participate in this month long contest the contestants will have to upload pictures of their fashion creations along with a short write up on facebook. Each week, the top five collections with maximum votes will qualify to be the weekly winners and out of them one lucky weekly winner will be selected by Manish Arora and awarded with an autographed merchandise by Manish Arora along with an Air France merchandise.