ETW STAFF – Mumbai
Adlabs Imagica has tied up with Cox & Kings to further increase its reach pan-India. This partnership is a result of the on-going travel and trade programme run by the company to maximise footfalls and make it a must visit tourist destination in India. This association is a part of Adlabs Imagica’s long term strategy to create a strong travel and trade eco system for the brand.
Talking about its extensive marketing programme, Pooja Shetty Deora, joint MD, Adlabs Entertainment said, “We are happy to associate with Cox & Kings. The company is one of the market leaders in India and their expertise in MICE along with its widespread network will help us establish a national presence. It has just been over two months since we launched Adlabs Imagica and the response from all our stakeholders has been phenomenal. We have received queries and seen interest from customers across the country eager to experience the park. This alliance is our gateway to cater to the audiences pan India and bridge the gap.”
Adlabs Imagica already works with a network of PSAs that cater to Maharashtra and Gujarat markets. With this association Adlabs is looking at constructing a strong pan India set-up that will further generate business offline. Commenting on this tie-up, Yusuf Poonawala, VP, Bharat Deko, Cox & Kings said, “We are pleased to partner with Adlabs Imagica which has amazing rides and attractions that appeals to people across age groups.’’Adlabs Imagica’s PSAs also include Neeta Tours & Travels, Pathfinders Holidays from Ahmedabad, Bhagyashree Travels from Pune and Lohanas Tours from Mumbai among others.
All the travel and trade partners of Adlabs Imagica have been provided an API link on its B2B portal and a B2B reselling module which allows travel agents to resell tickets and Imagica packages on a real time basis across the length and breadth of the country. Adlabs Imagica recently launched Deep Space – India’s first dark roller coaster and is soon to unveil India’s biggest roller coaster – Nitro.
