ETW Staff – Mumbai
Abacus International has announced the launch of Abacus Branded Fares with Philippine Airlines, accessible at over 20,000 travel agency outlets across the region.
The new fare families for budget, regular, premium economy and business class travel provide agents with fresh merchandising and upselling opportunities on the Philippine Airlines’ domestic network.
Ho Hoong Mau, division head, Airline distribution, Abacus said, “It gives Philippine Airlines a merchandising advantage in all their core markets. Travellers can now trade off different price points and attributes across the fare families choosing greater baggage allowances, options to switch to earlier flights, Mabuhay miles and other offerings on top of the basic seat. The new signature fares will have widespread appeal, generating incremental revenue for our valued partner and our agents.”
“Abacus is unique in launching the landmark Abacus Branded Fares product with Philippine Airlines,” Ho added.
