ETW Staff – New Delhi
Hilton HHonors, the loyalty programme for Hilton Worldwide’s 11 distinct hotel brands, have announced entering into a partnership with AirAsia BIG, one of Asia’s leading loyalty programmes. The partnership allows members of both AirAsia BIG Loyalty Programme and Hilton HHonors to earn BIG Points and HHonors Points when they stay at any of the more than 4,200 hotels and timeshare properties within the Hilton Portfolio around the globe.
“The low-cost carrier sector, particularly in Asia, is experiencing strong growth with massive demand driven by fast-growing economies and rising intra-regional travel,” said Mark Weinstein, vice president, Commercial Services Strategy, Loyalty Programs & Partnerships, Hilton Worldwide. “We continue to build upon our pioneering spirit in being the first global hospitality company to form a strategic alliance with a key regional carrier’s loyalty programme which rewards our Hilton HHonors members with twice the number of BIG Points. We are pleased to be working with a partner that has the experience and standing of AirAsia to offer members more options to earn HHonors Points and BIG Points that can be used to create memorable travel experiences.”
With this partnership, members of both programmes can earn 10 HHonors Base Points plus two BIG Points for every US dollar spent during their stay at any hotel in the Hilton Portfolio. Members staying at Hampton by Hilton are eligible to earn up to 200 BIG Points.
“Today, we at AirAsia BIG have more than one reason to celebrate. AirAsia BIG has landed in India, serving Indian travellers an alternative way to fly for free. At the same time, we have partnered with a leading global hospitality company – Hilton Worldwide. AirAsia BIG members or BIG shots can earn BIG Points from stays at the Hilton Worldwide Portfolio of hotels, also AirAsia flight purchases, AirAsia flight ancillaries’ purchases and more. BIG shots can then use BIG Points to redeem free AirAsia flights to over 100 destinations,” said Loh Wai Meng, chief operating officer, AirAsia BIG. “In conjunction with the arrival of BIG in India, AirAsia BIG is offering a flight promotion from Bengaluru to Chennai, Jaipur, Chandigarh and more from as low as 500 BIG Points, redemption period from now till October 5, 2014 for travel period of October 13, 2014 to March 31, 2015,” he added.
