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ETW Staff – Mumbai
Considering India’s potential as one of the most important emerging markets, the Philippines Tourism marketing office has launched the Philippines Specialist Programme (PSP).
The Philippines Specialist Programme builds on the theme of ‘Its More Fun in the Philippines’ to help travel agents understand and therefore sell Philippines as an ideal tourist destination. The course offers information in a visually appealing format that gives a glimpse of Philippines as a country and as a tourist attraction too.
Talking on the occasion, SanJeet, tourism attache, Philippines Tourism Marketing Office, India, said, “This certified programme provides travel professionals the perfect opportunity to familiarise and enhance their product knowledge on the destination, thereby becoming specialists and ambassadors of the Philippines. As specialists, they will be able to work closely and promote Philippines to clients.”
With eight modules in level one, providing general information on the Philippines, to visas, attraction, shopping, nightlife, hotels and food to cities like Manila, Cebu, Boracay, Palawan and Bohol, travel agents will be motivated to encourage their clients to experience Philippines via one of a kind itinerary. Thus the programme will provide with all the relevant information that can be used to educate customers and sell the Philippines as a tourist destination better.
