Lufthansa India recently launched #TheBlindList, an unprecedented contest with a mysterious prize that sparks the thrill of the unknown. The contest invites participants to log on to yestotheworld.in and share three wishes from their bucket list. This would give them a chance to win #TheBlindList, a trip to a destination they know nothing about for an unforgettable enriching experience they have no clue about.
The prize, which will be unveiled when the winner is announced, has been especially curated in partnership with globally recognised experts on exploration and adventure.
“Lufthansa believes that travel is not just about going to pre-planned destinations. It is about exploring the intrigue and mystery in the world and staying open to exciting new possibilities. #TheBlindList celebrates this blind love for the world,” said Wolfgang Will, senior director, South Asia, Lufthansa Group Airlines.
The unique two-month digital campaign is part of Lufthansa’s global #SayYesToTheWorld campaign that celebrates openness and curiosity, saying yes to the unknown and to a world full of possibilities. It adds a unique dimension to Lufthansa by positioning the airline as a partner to explorers who question the familiar and view travel as a rich source of inspiration.