Ministry of Tourism partners with Google Arts & Culture for its international tourism campaign ‘Incredible India’, and the 360 degree video takes viewers on a journey to some of the most iconic destinations in India like Hampi’s Vitthala Temples and Qutub Minar in Delhi.
Speaking about India as a destination of diverse experiences, Union Tourism minister K J Alphons said, “India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature, and food. We want to give people in India and across the world an opportunity to immerse in our country’s rich heritage. Through our partnership with Google, we want to engage new and global audiences and offer them immersive content in a never-before-seen manner.”
The Google teams visited various cities like Hampi, Delhi, Goa and Amritsar over 12 days to capture ‘stunning slices of life that typify each place’ using the best of 360-degree video capture technology, including Google’s Yi Halo camera. “After 12 days in India, and over 40 hours of travel, we had transversed India. The music is inspired by the rhythms and melodies of the regions depicted in the video,” the company said in a blog post.
For Google Cardboard users the experience will be even more gratifying as they can turn the 360-video into a fully immersive Virtual Reality experience. “Google Arts & Culture has always brought out the best of travel experiences from the world to the fingertips of culturally curious people and travel enthusiasts. Through our collaboration with Ministry of Tourism for their internationally acclaimed Incredible India! campaign, we want to bring global audiences to India’s rich heritage and history and spread awareness about the wonders of this beautiful place,” said Luisella Mazza, head of operations, Google Arts & Culture.