YES BANK partnered with FICCI for The Great Indian Travel Bazaar’18 held in Jaipur on April 22-24, 2018. The event witnessed the release of YES BANK – FICCI joint report on Inbound Tourism titled, ‘Inbound Tourism – Decoding Strategies for Next Stage of Growth’ which outlines policy interventions to accelerate the next phase of inbound tourism growth in India, with focus on key current policy initiatives by leading states.
The report was released by Hon’ble chief minister, Rajasthan, Vasundhara Raje in the presence of Rashmi Verma, secretary, Tourism, Government of India, N C Goel, chief secretary, Government of Rajasthan and Subodh Agarwal, additional chief secretary, Government of Rajasthan.
Speaking on the occasion, Rana Kapoor, MD & CEO, YES BANK and chairman, YES Global Institute said, “Tourism sector has enormous potential to lead the socio-economic transformation of ‘New India’. Primarily driven by traditional avenues of Tourism, the sector has witnessed exponential growth in niche sub sectors such as MICE, medical and wellness, adventure, sports, amongst others. Further, leveraging technology for a robust digital ecosystem will transform India into a ‘Smart Tourism’ destination. I am confident that the YES BANK – FICCI Knowledge Report will be a great value-addition for all stakeholders and promote meaningful dialogue towards boosting inbound tourism in India.”
YES BANK continues to work closely with Union & State Governments, while actively engaging with stakeholders in the Tourism value-chain. YES BANK is the first bank to win the prestigious National Tourism Award, instituted by Ministry of Tourism, for its unique ‘Edge of India’ initiative. A pioneer of Knowledge Banking, YES BANK also collaborated with the Ministry of Tourism at their marquee initiative – Incredible India Tourism Investors’ Summit, 2016.