Tata Elxsi, a global design and technology services company, has been selected by the Airports Authority of India (AAI) out of a competitive global bid to improve passenger experience for all AAI-managed airports. AAI is entrusted with the responsibility of creating, upgrading, maintaining and managing civil aviation infrastructure on both ground and airspace for India. As a strategic design partner, Tata Elxsi will help AAI to provide a seamless passenger travel experience. Tata Elxsi will be primarily responsible to set the wayfinding and information design guidelines for all AAI airports coming up in the future.
Tata Elxsi will also enable AAI to set a team and create a process to design and implement world-class, customer-centric information and wayfinding system. This will cover the entire passenger journey right from parking to boarding the plane, to making the spaces efficient and user-friendly. The design will be in line with the global standards and Tata Elxsi will set the guidelines/standards for all future airports. Tata Elxsi has already started the work on creating an intuitive, customer-centric wayfinding system and developing a unique image for several airport terminals.
Narendra Ghate, chief designer – service design, Tata Elxsi, said, “Having worked in the past on redefining the passenger experience for some leading airports in India, gave Tata Elxsi an edge. We are happy that AAI chose us as their strategic design consultant. We look forward to help AAI in creating a seamless and enhanced travel experience for all passengers for the above said airports.”
Sudhir Raheja, member – planning, AAI, added, “We were looking out globally for a company who can understand what the people in India need. AAI is happy to find a world-class organisation like Tata Elxsi who can integrate design and technology, understand customer experience, and can help AAI to set guidelines for all future airports at par with the global standards. We are excited to see the change Tata Elxsi will bring to the airports in India, and the passengers that travel within.”
Tata Elxsi has already commenced work across the shortlisted 10 airports – Goa, Kolkata, Varanasi, Lucknow, Chennai, Bhubaneshwar, Pune, Trivandrum, Coimbatore and Guwahati.
