Carlson Rezidor Hotel Group is targeting the mid-scale segment in Tier II and III cities in India to be the main drivers of its future growth in the country. The company currently has 84 operating hotels in the country and expects to have 170 hotels by 2020. “Our focus is on the state capitals where we are not present and on the secondary and tertiary cities where demand for mid-scale brands is very high,” said Raj Rana, CEO – South Asia, Carlson Rezidor Hotel Group, adding that at present, the strongest growth potential in India is in mid-scale segment and that is mostly in the secondary and tertiary cities where international brands do not have much of a presence.
“In these cities the demand and branded hotels supply imbalance is higher. So return on investment and feasibility works out to be more favourable in these cities,” Rana commented. He was speaking on the sidelines of the rebranding of Park Plaza Noida as Radisson Noida.
“We are keenly following the recently launched UDAN programme relating to the regional connectivity and if it gains momentum we have perfect mid-scale brands Park Inn by Radisson and Country Inns and Suites to fit in to in these markets,” he said. Carlson Rezidor Hotel Group currently has 1,440 hotels in operation and under development with more than 2,30,000 rooms and a footprint spanning 115 countries and territories. Its portfolio includes global brands such as Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson and Country Inns & Suites By Carlson.