Online travel portal Yatra.com has announced Bollywood actor Ranbir Kapoor as its brand ambassador. Speaking on the association, Sharat Dhall, COO (B2C), Yatra.com, said, “Today Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product and services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”
Speaking on the partnership, Kapoor said, “I am delighted to be associated with Yatra.com which has been a preferred travel partner for millions of Indian customers. I am an avid traveller myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long and fulfilling ‘Yatra’ with the brand.”
Vikrant Mudaliar, chief marketing officer, Yatra.com, added, “With Ranbir Kapoor coming on-board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Today, Yatra is bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication.”
