Assam Tourism Minister Himanta Biswa Sarma has said the state government will soon announce a new tourism policy to create employment, attract foreign tourists and promote the state’s tourism, ‘Awesome Assam’.
“The tourism policy will be announced soon and we have decided to increase the state’s tourism budget to INR 460 crore,” he said while addressing Assam Travel Trade Conclave.
“Assam is probably one of the world’s most naturally beautiful destinations. We are also a state of villages and simple, but beautiful people and we have considered to highlight these aspects to make tourism sustainable in the state. After a lot of research, we are convinced that leveraging the key strengths is needed to position the state as the world’s leading destinations for transformational sustainable tourism and the ideal location to rediscover yourself,” added Sarma.
This is expected to generate more tourism revenue for the state and lead to sustainable job-creation.
“The state government was taking various steps on-ground to make the ‘Awesome Assam’ brand a reality, but in today’s world of branded communication, it was necessary to communicate these efforts to the rest of the world. It is for this reason that we have appointed actress Priyanka Chopra as the brand ambassador and the face of Awesome Assam to take our story to the world at large,” the minister said.
(PTI)
