Saloni Bhatia – New Delhi
Tirun Travel Marketing, which represents Royal Caribbean Cruises in India, has launched a mobile application which allows users to take a virtual tour of the cruise. The app offers virtual tours of the Royal Caribbean ships, including walkthroughs of staterooms, line decks and other prominent places. Tirun Travel Marketing has a portfolio of three cruise brands including Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.
Speaking to Express TravelWorld, Varun Chadha, COO, Tirun Travel Marketing, informed, “We as a service provider need to innovate in order to engage with the market. Cruise tourism is finally picking momentum in the India market and this is the right time to infuse technology in giving people a glimpse of cruise experience. The app enables a viewer to take a virtual tour of the cruise and have a better understanding of the experience. It is open for travel agents as well as customers who could use the information before booking a cruise.”
The app is expected to enable agents to understand the industry better and approach the customer in the right manner.
Talking about the initiatives by the government to promote cruise tourism, Chadha opined, “There has been a lot of interest from the central as well as state governments to promote cruise tourism. The tourism secretary has already mentioned the commercial ports to be built and investments to be made. But one Royal cruise has a capacity of 2,000 people and we should see if the local economy can sustain that.”