Reema Lokesh – Mumbai
The Indian tourism business environment is getting competitive and finding one’s niche in this vibrant business set up is the need of the hour. India has been one of the most prominent and promising outbound tourism market and hence it comes as no surprise that B2B players in the global space are looking at reliable partners to represent them in this mega tourism market. Latest in the representation space is Mumbai based company titled Explora. The company is the brainchild of Karishma Bijlani Kazi, CEO, Explora. Its first client is a Jordan DMC called Zawaya Travel & Tourism. Speaking about the business initiative, Kazi said, “Explora is a refreshing and innovative travel public relations company. We offer an empirical, PR and marketing options for luxury hospitality, wishing expansion in the India market. In today’s aggressive market place, we want our travel partners to stand out from the competition. To do this, we provide a robust custom-made service designed to meet individual needs, with the aim of creating strong brand awareness and more importantly, increase financial return.”
Ghaleb Saloum, GM, Zawaya Travel & Tourism, added stated, “Jordan’s natural attributes, from the haunting, primeval starkness of Wadi Rum to the lively centre of urban Amman; from the majestic ruins of bygone civilisations to the timeless splendour of the Dead Sea, are all unveiled as unique destination offerings. The options for incentive experiences are endless in Jordan, and Zawaya Travel &Tourism handles all aspects of organising events.” According to his observations, incentive travel is one of the fastest growing segments within India’s outbound MICE movement thus the company has seen opportunity in providing a selection of customised, value-added experiences that cater to the tastes of this important market.
Saloum added, “We have partnered with Explora to help us generate ideas, or develop content and design our engagement activity; we will also be able to share their skills and knowledge to ensure our activity is a success. Explora can also help us develop relationships with different travel trade partners.”