As part of its efforts to make inroads into the India market, Picardy Tourism has launched an initiative of creating a travel website, especially for the India Market – picardy-tourism.in. The objective behind the website is to make the destination more accessible to travel agents and potential visitors. This comprehensive marketing tool provides practical information on different aspects such as sightseeing, restaurants, places to visit and frequently asked questions.
From information on group tours to suggestions for customised FIT holidays to MICE experiences and videos, the website serves as a comprehensive one-stop guide for those planning to include a Picardy experience in their French itineraries. The website also provides contact details of Lucie Rousseau, business developer for India, who has an in depth understanding and knowledge of Indian specificities.
Lucie elaborated, “The website is a good marketing tool and facilitates quick access to information about the destination. The idea is to inspire travel agents to include Picardy in their travel itineraries and at the same time provide information that is useful for a client visiting our destination. We have included testimonials from travel agents who have travelled to Picardy and we will keep updating the website with information on celebrity visits such as that of noted food critic Rashmi Uday Singh who visited the region in early 2016 and promotions centred around the eagerly awaited Bollywood movie Befikre shot entirely in France, including our region Picardy.”
