Tata Consultancy Services (TCS) and JetBlue are ramping up their relationship to strategically optimise and transform key business channels and enhance digital customer touch points. During a three-year relationship, JetBlue has leveraged TCS’ airline industry expertise and global talent to develop new platforms, and for quality assurance and infrastructure services. As part of a recently signed agreement, TCS will now manage several additional programmes alongside JetBlue, including modernisation of the airline’s IT Foundation platform to enhance data analytics and operational agility, and developing innovative tools for customers and JetBlue crewmembers. Furthermore, TCS will expand its innovation centre in Pune over the next two years to support critical JetBlue Digital initiatives, complementing the US-based JetBlue team, as well as TCS team members in the US and Mexico.
“This strategic agreement is a reflection of our confidence in TCS as the right partner for our global talent and technology transformational needs. We love their culture, customer focus and see them as a valued extension of our teams,” said Eash Sundaram, EVP and CIO, JetBlue.
“To serve digital consumers, companies need to market to a ‘segment of one’ today instead of taking a more traditional mass market approach. Organisations need to embrace digital as the default, and we deeply value our relationship with JetBlue as we collectively help to further transform their operations and competitive standing,” added Surya Kant, president, North America, UK and Europe, TCS.
As part of the expanded relationship, JetBlue can benefit from TCS’ COIN Network. This specifically involves access to TCS’ Airline and Digital Innovation Labs, which focus on identifying business challenges and opportunities in the travel and hospitality sector, and how to leverage technology and airline expertise to more quickly develop solutions.
