FHW Staff – Mumbai
Guests at Burj Al Arab Jumeirah, Madinat Jumeirah and Jumeirah Beach Hotel can soon travel between the resorts in one of 101 new luxurious golf buggies decorated with artwork inspired by the UAE’s heritage and culture. The project is the result of collaboration between Jumeirah Group, Dubai Culture and Brand Dubai, which sees the new fleet of vehicles featuring the artwork of four female Emirati artists and one UAE-based artist.
“The provision of 101 new golf buggies provides a unique canvas and we quickly realised that this could be used to support H H Sheikh Mohammed bin Rashid Al Maktoum’s vision for Dubai to become an open air museum by 2020. Forming a partnership with Dubai Culture and Brand Dubai, we have worked with some extremely talented artists to deliver artistic concepts inspired by the traditions of the UAE and Dubai. The result is a unique experience that brings a combination of modern artwork and the heritage of the country to the guests,” said Margaret Paul, general manager, Madinat Jumeirah.
The golf buggies have been designed exclusively for Jumeirah by Danish manufacturer Garia, one of the leaders in luxury golf buggies. The construction of the buggies – which are 100 per cent electric – utilises wind turbines to generate 39 per cent of the power required for the vehicles’ construction. Each buggy is comprised of more than 1,700 pieces.