South African Tourism concluded their 13th annual roadshow. The roadshow was held in four cities, which started with Kolkata on January 18, 2016, followed by Delhi (January 19), Hyderabad (January 21) and Mumbai on January 22.
The roadshow saw participation of over 50 exhibitors with first timers Southern Africa 360 Luxury Holidays, Go Garden Route & Klein Karoo, Earth Explorer Tours & Travel, Ascot Golf Tours, Amrho Tourism PTY Ltd, African Eagle. Encouraged by the potential of the India market and the growth opportunities, many South African suppliers showed keen interest and started business operations across various regions of the country.
Margie Whitehouse, chief marketing officer, South African Tourism said, “We have always witnessed an overwhelming response from the Indian trade. We aim to work in unison to mutually benefit each other with increased promotions and offer multiple trade options in the country. India is an incredible country and we look forward to their continued support to present tourism with a larger platform in both countries.”
Monika Iuel, general manager, international marketing, South African Tourism, said, “Our synergy or partnership with the Indian trade has reached new heights, both in terms of execution and depth of engagement. Our partners have always been an integral part of our marketing efforts in the country and that has been the contributor to the effectiveness and success of our campaigns.”
Hanneli Slabber, country manager, South African Tourism, said, “We have seen developments in terms of product offering, as well as in the changes in the way we operate in the India market. We have seen a lot of refinement in the ‘Made for India in South Africa’ campaign by South African products and service providers. They are so entrenched in the India market, that we are now getting ‘Made for Bangalore in South Africa’ and ‘Made for Kolkata in South Africa’ offerings from the various South African players in the market.”
