Kahini Chakraborty – Mumbai
With an aim to understand the India market, Region of Crete organised an exclusive seminar, for the first time in India, in Mumbai, to showcase the Island of Crete, Greece. The plan is to have a long term stable presence in the India market. Michalis Vamiedakis, commissioner of tourism, Region of Crete, said, “Presently the India market has a small presence in Greece and much smaller in Crete. But we believe India to be a growing and potential market for us. Apart from the region being well known as a wedding and honeymoon destination, we are looking at expanding our portfolio and attracting FITs, families, groups and MICE. We believe that with a different approach it is possible to target more segments and have a wider flow of tourists to the region. Not only are we looking at attracting high-end luxury travellers, but also the growing middle class segment.”
Tourism is the main economic pillar for Crete, as 48 per cent of the regional GDP is directly linked to tourism. Commenting on the economic crisis of Greece, he opined, “Greece has passed through many difficult years due to many mistakes. I believe that we as a nation have learnt from our mistakes and are now moving towards making reforms. During the next year we could see the situation improving.”
The region has more than 30 per cent of five-star hotels and there are some under construction. “The government is also motivating for upgrading and refurbishing properties. Development will not come in terms of numbers but with quality projects. The region has many five-star and budget hotels to cater to all types of travellers. We have various five-star hotels which provide facilities for MICE. The region witnesses an average length of stay of eight to nine days among travellers. The ideal duration could be 10 days if travellers are interested in covering more destinations.” When asked about how is the region looking at working closely with travel agents in India, he informed, “The target is to have a steady flow and wider presence across India. We don’t just want to promote the island as a standalone destination but as a part of a wider European Union package.”