Thomas Cook India, an integrated travel company, has announced a strategic partnership with OYO Rooms, a branded network of hotels offering access to over 3200 hotels spread across over 140 cities in India. This agreement between Thomas Cook India and OYO Rooms will offer the country’s leisure and business travellers a standardised stay experience at an affordable price.
According to Thomas Cook India’s research and analysis, India’s travellers today present a high potential market for standardised and value driven accommodation options. The company’s data highlights a significant and increasing appetite from not merely leisure travellers, but also from business travellers. With clear customer demand for elements like complimentary breakfast, Wi-Fi and AC rooms, the partnership will aim at addressing this untapped market with three-fold benefits – wide range of standardised stay options, optimal locations and maximised savings.
Commenting on the partnership, Abraham Alapatt, chief innovation officer and head, marketing and service quality, Thomas Cook India, said, “Domestic Indian travellers today are demanding better value in the form of good quality, conveniently located, standardised accommodation and access to this is in short supply. Data also indicates that the number of middle class Indian households is expected to grow exponentially – from 8.8 million in 2015 to 43.6 million in 2025 – in turn, driving this need further. Our partnership with OYO Rooms offers us a platform to tap this need and opportunity. Our pilot offering via this partnership has seen positive response from across the corporate, leisure and business-cum-leisure segments, reinforcing our belief.”
Kavikrut, chief growth officer, OYO Rooms, said, “We are absolutely thrilled to join hands with one of the leading tour and travel operators in the country. We have seen a large number of corporate and leisure travellers choosing to travel with reputed partners like Thomas Cook India, and through this partnership we hope to bring to them a great hotel experience which is predictable, affordable and easily accessible. At OYO Rooms, we are always looking for ways to enhance the travelling experience of customers, and our partnership with Thomas Cook India is another step in that direction.”