Taking a progressive step forward in the Indian market to expand its horizons in the booming tourism scenario, Tahiti DMC Group, destination management company of Tahiti and her Islands comprises of ‘Tahiti Nui Travel’, ‘Tekura Tahiti Travel’ and ‘Tahiti Tours’ has appointed Outbound Konnections, as their sales and marketing representative for India markets.
Diana Chin Choi said, “The group witnessed an exponential growth, by capturing about 43 per cent of market share from the Indian outbound tourism sector for the year 2014. The growing disposable income with changing lifestyle makes India a high potential market for Tahiti and Hers Islands.
Raphaela Taufa said, “Though, the total numbers of Indian arrivals to the Polynesian countries are not huge but the growth we have tasted year on year, has established a strong belief in making our inroads and taking the first step into India market.”
Tekura Mullez said, “With the appointment of Outbound Konnections, we are positive that Tahiti DMC Group will further cement its presence and ensure constant growth in tourist arrivals from India. Outbound Konnections has the right network and approach, which can comprehend and achieve our objectives; destination positioning and the distribution reach, thereby, augmenting the Indian traffic and higher revenue generation to the group.”
Outbound Konnections would be the local representative of Tahiti DMC Group and would be responsible for aggressive sales and tourist promotion activities including travel trade servicing, and soft public relations.
Anjum Lokhandwala, director, Outbound Konnections said, “We are overwhelmed by our selection, trust and confidence being bestowed by Tahiti DMC Group on our organisation as their sales, marketing and PR arm for India markets. With the new age Indian traveller exploring beyond the set and conventional itineraries, Tahiti with its realm of luxurious and traditional delights, offer distinct facets and attractions that suit new and evolved travellers, especially for honeymooners. Our initiatives would focus around making ‘Tahiti’ the preferred destination of choice for luxury holidays and Honeymooners delight. Our expanding portfolio highlights Outbound Konnections knowledge and understanding of Indian mindset.”