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Bonton Group to aggressively expand DMC and TMC arms

Rituparna ChatterjeeMumbai

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Syed A Asim

Bonton Group of Companies plans to aggressively expand its 360° travel management company (TMC), Bonton Holidays and destination management company (DMC), Bonton Tours & Travels in India and abroad respectively. Dubai-based DMC Bonton Tours & Travels, which has a strong presence across the emirates, will be expanding to newer destinations like Europe, New Zealand and Australia. The group recently established Bonton Tours, a Mauritius DMC. As for TMC Bonton Holidays, the expansion will be majorly focused across India, particularly in the western region.

Speaking at the inauguration of Bonton Holidays’ corporate office in Mumbai, Syed A Asim, executive director, Bonton Holidays stated, “We are one of the most preferred DMCs in the UAE region. We also have our presence in Mauritius and we are moving towards destinations like Europe, New Zealand and Australia. We have people on board working on this and we plan to add a new destination at an interval of six months. By expanding the DMC across major destinations in the world, the group will be able to have a global presence which will enable it to give an end-to-end solution to the customer.”

Presently, Bonton Holidays has 30 offices (including franchisee outlets and preferred sales agents) in India. Some of the offices are located in Rajkot, Ahmedabad, Mumbai, etc. “We will be expanding the TMC in two ways – across all major Indian cities and through representations in different states to offer personalised services to that region. But our focus would be on the western region,” informed Asim, adding that, they would simultaneously be opening some offices outside India. However, he refused to divulge details on the investment. Through these expansions, the company plans to achieve a minimum of 30-40 per cent year-on-year revenue growth from its present growth of 15-20 per cent.