Sudipta Dev – Mumbai
The greatest attraction of Beverly Hills in Los Angeles is that it is home to many Hollywood actors and celebrities. For Indian travellers, who have grown up on a staple diet of Hollywood movies, this is reason enough and more to travel to Beverly Hills when they are visiting the US. “We are aware of Indians’ love for movie stars and we have plenty of them in Beverly Hills. Our destination enjoys an international reputation as the home and playground of A-list movie stars and has played backdrop for countless Hollywood movies,” said Julie Wagner, CEO, Beverly Hills Conference & Visitors Bureau (BHCVB). Beverly Hills also has a thriving art scene, it is home to vibrant theatre entertainment, in addition to some of the finest galleries and public art throughout the city.
Pointing out that India is a fast and expanding market especially in the luxury sector, Wagner mentioned that Beverly Hills has innumerable luxury experiences to offer to Indian travellers. “Whether you’re seeking a blissfully romantic weekend, a family trip of a lifetime or an event to remember, only in Beverly Hills will you find culture, luxury and fun for all in one fabulous city. We strive to provide travellers with unforgettable experiences whether it be via our world-class shopping, gourmet dining, lavish spas or acclaimed hotels,” she added.
BHCVB is also keen to attract the luxury MICE segment from India. “Known for its sophistication and incomparable bespoke service, Beverly Hills is the perfect choice for meetings or events, whether for 20 or 1,500 people. With over 100,000 square feet of meeting space at our hotels alone, Beverly Hills is well designed for conferences, small groups, incentive programs or business gatherings,” said Wagner. The Beverly Hills Hotel and Bunglows, The Beverly Hilton, Beverly Wilshire, Four Seasons Hotel, and Montage Beverly Hills are few of the hotels that offer options for both large conferences and small, intimate gatherings. Private events can also be organised at the historic Greystone Mansion or at the many high-end restaurants, luxury stores and outdoor public spaces. BHCVB is optimistic about the growing India market. “Through our partnership with Sartha Global, we are confident that we can drive travel to our iconic destination,” stated Wagner. BHCVB has created a three-year strategic plan for the organisation to constantly bring fresh and innovative ideas to market Beverly Hills.