British Airways has launched its new On Business loyalty scheme which will help small and medium sized businesses make even more of their travel budgets. The programme brings together British Airways, Iberia and American Airlines business programme allowing customers to collect and spend on all three under one scheme. The new and improved On Business programme, which already saves customers £30million a year on flights, now rewards points based on spend rather than distance travelled or number of flights.
British Airways spokesperson Moran Birger, regional commercial manager- South Asia, British Airways said, “Our research told us members wanted a programme which was simple to understand, helped them manage their travel costs and recognised them for all of their spend with us. The changes we’ve made do exactly this. A simple way of earning points based on spend, a simple way of delivering immediate savings through discounts and tiers to reward loyalty.”
“We understand the needs of small and medium size businesses, and the changes will allow us to coordinate benefits, increase rewards and help stretch travel budgets across the British Airways, Iberia, and American Airlines network. The revitalised On Business will also better meet the flying needs of this dynamic and growing sector. It will be simple to understand and easy to use, improve the management of members’ travel costs and reward their spend,” added Birger.
The new On Business has been made more flexible so members who want immediate savings can choose an upfront discount off flights if that works better for their company than collecting points.