Smaaash Entertainment has launched its sports-centric immersive and gaming centre ‘Smaaash’ at Inorbit mall in Cyberabad, Hyderabad. Cricket legend Sachin Tendulkar inaugurated the new gaming centre. Expanding operations in the country, Smaaash opens its doors in Hyderabad, after successfully operating in Mumbai and Gurgaon. The launch of the third premiere urban sports centre is in line with the company’s expansion strategy.
Shripal Morakhia, chief imagination officer, Smaaash said, “Smaaash is a labour of love for me. Every experience enjoyed by a patron is a personal success. At Smaaash we are never satisfied with the latest and the best, the aim is always to go beyond and reach for the stars. We now bring to this city, a never seen before gaming experience with fresh concepts, powerful simulative technology and innovative design. Maintaining the perfect balance between virtual and real, the interactive experience at Smaaash lets everyone escape to a different world and playout their dreams.”
Sachin Tendulkar, brand ambassador, Smaaash said, “In the daily hustle bustle of life sometimes one forgets to let their hair down and have some fun. Smaaash not only redefines sports entertainment, but also allows one to immerse themselves in a sport they love and experience it first hand, not just as a spectator.”
The newly opened 42,000 sq. ft. center sports park boasts of the world’s first 360 Degree Cricket Simulator where one can experience first-hand facing cricket legends like Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar. Football fans can challenge the super-sonic goalkeeper while playing football super keeper and other football games.